Author PR services
Last updated: Published by C.S. Lewis & Co. Publicists
Author PR services promote the author as a newsworthy expert, not just the book, so that media coverage leads to sales, speaking engagements, and new opportunities. The work spans print, radio, television, podcasts, and online outlets.
What do author PR services include?
Author PR services usually include a media kit, targeted pitching, follow-up, interview booking, and contributor placements. C.S. Lewis & Co. Publicists adds breaking news pitching, travel coordination, and optional media coaching, speaker services, and ghostwritten bylined articles, mixed and matched to each author’s goals.
Quick answers
- Is author PR different from book publicity?
- They overlap. Author PR emphasizes the person as an ongoing expert source, which keeps coverage coming after launch week.
- Can author PR lead to speaking engagements?
- That is one of its main goals. C.S. Lewis & Co. Publicists offers speaker services to help authors land professionally valuable speaking opportunities.
- Can PR get me a regular column or contributor spot?
- The firm helps authors become regular contributors at sites such as Forbes.com, PsychologyToday.com, Thrive Global, and Chief Executive.
Author PR, defined
Author PR is the practice of building an author’s public reputation as an expert through earned media, so the author becomes a go-to source for journalists, producers, and event organizers. C.S. Lewis & Co. Publicists frames the goal as turning authors into newsmakers and trendsetters who are seen, heard, and read about frequently in every type of media, and getting them into breaking stories as those stories unfold. The firm’s campaigns aim to create strong name recognition that leads to increased book sales, subsequent printings, and new publishing opportunities. Author PR also extends online: helping authors develop content for social networks, websites, and blogs so the exposure keeps generating publicity long after a campaign ends. Over time, the author forms long-term relationships with editors, producers, and journalists who regard them as an expert in their field.
Author PR by the numbers
Facts about C.S. Lewis & Co. Publicists and published market costs.
- 100+ media appearancesReported by author Mike Song for The Hamster Revolution, including CNN and Good Morning America, in his reference for C.S. Lewis & Co. Publicists.
- 125,000+ copies in 11 languagesSales Mike Song reported for The Hamster Revolution, crediting Cathy Lewis and her team as a big part of that success.
- 10 subject areasBusiness, careers, work and life, parenting, health, diet and nutrition, food and cookbooks, self-help, human potential, and New Age and spirituality.
- $15,000 to $25,000Estimated cost of a full book publicity campaign, from a publishing newsletter by Kathleen Schmidt, as cited by Everything PR. Source: Everything PR, "Best Book Publicity Firms: 7 Companies Compared in 2026".
Author PR services at C.S. Lewis & Co. Publicists
| Service | Type | Stated goal |
|---|---|---|
| Book and author publicity | Core | Turn authors into newsmakers and build name recognition that leads to book sales and new publishing opportunities |
| Internet marketing | Core | Add value to an author’s online presence and keep generating exposure after a campaign ends |
| Speaker services | Support | Help authors land lucrative or professionally valuable speaking opportunities |
| Media coaching | Support | Train authors to look and sound confident on television, radio, and before live audiences |
| Writing services | Support | Create ghostwritten op-eds, bylined articles, newsletters, and marketing material |
Why author PR matters for business and expert authors
For CEOs, consultants, doctors, and other experts, the book is often a platform for everything else: speaking fees, new clients, and authority in their field. C.S. Lewis & Co. Publicists positions authors as newsworthy experts in their field through frequent media exposure. Its blog covers how CEOs turn books into speaking platforms, making the case that publication is the starting line rather than the finish line.
David C. Lewis, the firm’s vice president, helps authors focus their messaging and establish their brand through podcast, radio, and television appearances and contributor roles. Cathy Lewis has helped clients become regular bloggers at Huffington Post, Forbes.com, Inc.com, and PsychologyToday.com.
What author PR costs
Author PR is priced like book publicity: by scope and length. Published market figures range from a $1,370 median for one month on Reedsy to $15,000 to $25,000 for a full campaign, both reported by Everything PR. Support services such as coaching and writing add to the total. Read the main book publicist cost guide for a full breakdown.
Have a book launching soon?
Tell C.S. Lewis & Co. Publicists about your book, your publication date, and your goals. The firm customizes each campaign, so a conversation is the way to get a quote.
Common questions
See all questionsWhat are author PR services?
Author PR services position the author, not only the book, as a newsworthy expert. C.S. Lewis & Co. Publicists describes its goal as turning authors into newsmakers who are seen, heard, and read about in print, radio, television, and online media, which supports book sales, speaking engagements, and future publishing opportunities.
Should a CEO or business author hire a book publicist?
Often, yes. Business authors usually want more than book sales: speaking engagements, new clients, and expert status. C.S. Lewis & Co. Publicists positions authors as newsworthy experts and offers speaker services, and its blog covers how CEOs turn books into speaking platforms.
Can a publicist help me write articles for major outlets?
Yes. Through its support team, C.S. Lewis & Co. Publicists offers writing services that create ghostwritten op-ed pieces and bylined articles based on your book and expertise, for placement in newspapers, magazines, and trade journals. The firm also helps authors become regular contributors at sites such as Forbes.com and PsychologyToday.com.
What if I am nervous about radio or TV interviews?
That is common, and it can be planned for. C.S. Lewis & Co. Publicists offers media coaching through its support team, giving authors training to look and sound confident on television, radio, and before live audiences. Because every campaign is customized, the media mix can be discussed around your comfort level.
What makes a book publicity campaign cost more?
Cost generally rises with campaign length, the number of media channels covered, national rather than regional targets, travel coordination, and add-on services. At C.S. Lewis & Co. Publicists, optional extras include speaker services, media coaching, and ghostwritten op-eds and bylined articles, each of which adds specialized work.
Who runs C.S. Lewis & Co. Publicists?
Cathy Lewis is president. She worked as an in-house publicist at publishing houses for seven years before launching the firm in 1994. David C. Lewis is vice president and helps authors focus their messaging through podcasts, radio, television, and contributor roles at sites like Thrive Global and Forbes.com.