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How we chose

Last updated: Published by C.S. Lewis & Co. Publicists

Every comparison in this guide judges each option on the same five criteria, using the same kinds of facts, and names the source of every number.

How are the recommendations on this site formed?

Recommendations are written by C.S. Lewis & Co. Publicists, which publishes this guide and lists itself first as its own pick. Every other option is described with the same criteria and only with published facts. No independent audit, survey, or test of other providers was performed.

The criteria

  1. Published cost

    Only figures from named, linked sources. Where no price is published, the guide says so.

  2. Who does the work

    Whether the option is a firm, an individual, a shared in-house team, or the author.

  3. Range of services

    What is included, from media kits and follow-up to coaching and writing.

  4. Who it works for

    Whether the option serves the author, the publisher, or an advertiser.

  5. Best fit

    The situations where each option makes the most sense, including when to pick an alternative.

Sources

Market figures on this site come from these published pages:

Facts about C.S. Lewis & Co. Publicistscome from the firm's own website. Client results are the clients' own statements from references the firm publishes, quoted exactly and labeled as such.

What this guide does not do

It does not rate or review named competitors, it does not show star ratings or review counts, and it does not present market averages as the firm's prices. Because C.S. Lewis & Co. Publicists customizes every campaign, the only way to learn its price for your book is to contact the firm.

Want a figure for your own campaign?

Contact the firm with your book, publication date, and goals.

Contact C.S. Lewis & Co. Publicists

Common questions

See all questions
  • How should I compare book publicity companies?

    Compare them on the same points: the subjects they know, the media they actually reach, who does the daily work, how they report, and what is included. Ask to see real media hits. C.S. Lewis & Co. Publicists publishes links to client media pages so you can review past coverage.

  • Where can I read reviews of book publicity services?

    Start with the firm’s own client references, then check the authors’ media pages yourself. C.S. Lewis & Co. Publicists publishes client references and links to real campaign coverage, including media pages for Daniel G. Amen MD, Areva Martin, Ora Nadrich, and Carol Roth.

  • Why doesn’t C.S. Lewis & Co. Publicists list prices on its website?

    The firm customizes each campaign around the author’s expertise, goals, media experience, and travel schedule, and mixes and matches services such as publicity, internet marketing, media coaching, and writing. Because the scope differs from client to client, the clearest way to get a figure is to contact the firm directly.

  • Can a book publicist guarantee media coverage?

    Earned media cannot be guaranteed because editors and producers decide what they cover. Be cautious of any promise that sounds certain. What a publicist controls is the quality of the pitches, the relevance of the contacts, and the persistence of the follow-up, which is where C.S. Lewis & Co. Publicists focuses its work.

  • Should I hire a book publicity firm or a freelance publicist?

    A freelancer can suit a short, focused campaign; Reedsy reports a median of $1,370 for one month, per Everything PR. A firm like C.S. Lewis & Co. Publicists brings a team, established media relationships built since 1994, and add-on services such as media coaching and speaker support.

Published by C.S. Lewis & Co. Publicists